LaSonjia Jack is a transformational executive, barrier-breaking sports owner, and inspiring speaker whose journey spans Fortune 100 boardrooms, community leadership, and historic milestones in sports ownership. With over 20 years of senior leadership experience at Cox Communications, Microsoft, AT&T, and T-Mobile, LaSonjia is recognized for her ability to build high-performing teams, drive billions in revenue, and lead organizations through culture shifts, mergers, and large-scale transformations.

As the former AVP of Retail and Field Operations at Cox Communications, she oversaw more than 120 retail locations nationwide and played a pivotal role on the Cox Diversity Council, where she advanced equity and representation across the organization. At Microsoft, she helped launch global retail strategies that generated more than $1 billion in online sales, while at AT&T and T-Mobile, she successfully led major merger integrations and groundbreaking product launches—including the first iPhone rollout.

In 2023, LaSonjia and her son, NFL veteran Myles Jack, made history as the first African American majority owners in the ECHL, acquiring the Allen Americans professional hockey team. Their ownership marked a defining moment in representation and legacy-building in professional sports. Under their leadership, the team was selected to host the 2026 ECHL All-Star Game. LaSonjia also has D1/HBCU College Basketball Player  LaSonjia also sits as Chairman of the Board for ECKA Holdings, a company revolutionizing music intellectual property, and she is a partner in multiple sports ventures, including the Charlotte Checkers, Jacksonville Icemen, Tahoe Knight Monsters, and the Savannah Ghost Pirates.

Her commitment to community is as strong as her corporate and entrepreneurial success. LaSonjia serves on the board for Habitat for Humanity in Jacksonville, Florida, and the Allen Fairview Chamber of Commerce. Her family foundation, Mylestone, provides scholarships, supports veterans, and funds programs for youth, faith-based organizations, and families in need.

LaSonjia is also an author and mentor passionate about empowering the next generation. Her debut book, The Roadmap to Your Journey from Poverty to Plenty, shares lessons of resilience and financial empowerment. She is currently developing a children’s book series, The Dream Builders Clubhouse, designed to teach entrepreneurship, teamwork, and cultural pride to young readers.

Her work as a breast cancer advocate has earned her recognition as a Pink Award honoree and Shine Award recipient for women championing awareness and equity in healthcare. She is also set to receive the 2025 EKV Presidential Lifetime Award in Tampa for her leadership and advocacy.

At the heart of all her endeavors is The LJ Way—a philosophy and brand built on the values of self-worth, equity, courage, empowerment, and legacy. Originally a saying in her household as she raised her children to think boldly and strategically, The LJ Way has become her signature approach to leadership, coaching, and mentorship.

Whether speaking on corporate leadership, youth empowerment, health advocacy, or sports legacy, LaSonjia Jack brings authenticity, actionable strategies, and a powerful presence that equips audiences to recognize their worth, embrace inclusion, and build legacies that last.‬‬